YouTube Glossary: Words and Terms You Need to Know
Here is the YouTube glossary, common words you need to know regarding the business, youtube, and making videos.
If your frequent YouTuber chances are you know most of these terms already, but if not, learning these words will make your learning much more accessible.
An annual tradition on YouTube where YouTubers post a daily vlog video every day in December all up until Christmas. People usually do Vlogmas because that is the time of year when CPMs are the highest.
The clickable, customized layers of text, links, and notes you can place on top of your YouTube video.
The profile photo of your YouTube channel. It’s the small square image on your channel that will appear next to your channel name.
Call to Action (CTA):
The move made by any of your watchers towards the clickable buttons on your recordings. “Ensure you crush that like button” is a CTA to hit the like button.
The combination of title, description, thumbnail, and tags for the video intended to attract viewers to click on your videos. Optimization The optimal combination of your metadata to improve the chances of getting views and subscribers.
Using a thumbnail image or title that will entice a viewer to click on the video. Mostly used by YouTubers to gain more views, although the content is not always what the clickbait title/image suggests it is.
Cost per Mille (CPM):
Translating to “cost per thousand.” It is the amount of money a YouTuber makes for every 1,000 views on their channel with AdSense. The higher your CPM, the more cash you make. The CPM also depends on the type of circuit you have – for example, personal finance channels have some of the highest CPMs out of any genre.
The easiest way to monetize your YouTube channel. Enabling AdSense will have ads play on your videos automatically. To be able to apply for YouTube AdSense, your channel needs at least 4,000 watch hours in the previous 12 months and at least 1,000 subscribers.
The process of earning money for the videos you upload on YouTube. It can be anything from video ads, product promotions, backlinks, or sponsorships.
Another popular way of earning money through YouTube. It’s the process of posting affiliate links on your videos through annotation or the video description to promote the sponsor’s products. If people buy the product through your relationship, you will receive a commission from the company you’re promoting.
Clickthrough rate (CTR):
CTR shows the number of times a link is clicked, divided by the number of times the link view in the video. The higher the CTR, the better.
One of the essential features of your videos that should attract viewers to click on it. It’s the image that represents the video chosen from any point from it.
A tool that helps YouTubers with over 5000 subscribers acknowledge someone’s subtitle and closed caption contribution.
A way to make money on YouTube from your fans. You can get loyal fans to become a Patreon and donate money to you every month based on a subscription. Members who pay can gain access to exclusive content. They also get a private experience with the YouTuber, which can range from unique videos and photos to merchandise and even video calls with the creator.
The collective name used for everyone involved in YouTube – both audience and creators.
List of Terms and Conditions viewers and YouTubers must know and follow when posting content on YouTube, commenting on videos, and overall behavior on the platform. It includes things like posting violent or graphic content, hateful content, harmful or dangerous content, copyright, threats, and nudity or sexual content.
After a channel violates the Terms of Service, YouTube will issue a strike and remove the offensive content. After this warning, the YouTube 3 Strike Rule kicks in.
YouTube 3 Strike Rule:
Creators get three strikes for violating the Terms of Service. If you hit three strikes, your channel and all of its videos can permanently be deleted! Each attack lasts 90 days, then it resets.
A system that YouTube uses to suggest videos users can watch to keep them on the platform for longer.
Refers to collaboration. These are videos where multiple YouTubers appear in one video to cross-promote each other.
The protection symbol that protects your videos and acts as a logo.
Also known as “YouTube Banner,” it’s the image that goes across the top of your channel.
Channel Teaser/ trailer:
A brief video showcasing what your channel is about and what type of content you focus on.
Parts of YouTube not accessible for everyone, but only for those who paid to see this type of content.
Tools that measure the interaction of your audience with the content you post. They typically represented in charts showing weekly, monthly, and yearly video performances.
A system implemented by YouTube that automatically checks for copyright infringement.
Search Engine Optimization (SEO):
The combination of analysis, methods, and tactics intended to increase the search visibility and ranking of your videos organically.
Closed Caption (CC) and Subtitles:
The Subtitles tell what you’re saying on the video, while close captions include both subtitles of what you’re saying and other sounds in your video, such as knocking, barking, clicking, tapping, etc.
An exclusive right to give to the creator of the video to use and reproduce the work. Only the owner of the copyright can say who and how they can display or use the content that is protected by the right.
Relevant words are describing the video that makes it more search engine friendly and helps it rank better.
A section underneath your video where you can put text. In the description, you can add useful links, backlinks, promotional links, credits, and anything else you think your viewers will find helpful.
A feature provided by YouTube to help creators with editing their videos, accessing the creative commons licensed videos, adding transitions, and other original functions.
A video where a YouTuber talks about their personal life or records how they spend their time during a day or an event.
A person with a broad YouTube audience that can generate lots of traffic. An influencer can also be on Instagram, Snapchat, and other social media platforms.
The branded ending screen of a video you can use to link to other videos.
Likes, comments, and shares you’ve received on your videos over a specified period.
Links to your other social media account: Facebook, LinkedIn, Pinterest, Instagram, Snapchat, etc. It’s a way of promoting your other social media accounts and giving your audience a way to interact with you outside of YouTube.
How long your viewers “stay” with your videos. Excellent audience retention is when viewers watch the video from start to finish, without skipping anything.